Not only are we a creative agency, but did you know we’re also coffee connoisseurs? At Pound & Grain, coffee fuels our hustle; so we thought the best holiday gift would be something that helps fuel our client’s hustle. Cue Pound & Grain’s custom 404 Coffee. Yup, we worked with Elysian Coffee Roasters and the Perez family of Finca La Soledad in Guatemala, to create a chocolaty coffee that’s perfect for the holidays.

The soul of 404 Coffee

We didn’t really know anything about coffee, just that we loved it and couldn’t make it through a day without it. Here's what we learned.

Step 1

Step 1:

Once the coffee bean, aka fruit, is ripe it's picked off the tree.

Step 2

Step 2:

The fruit is removed from the coffee cherries and the green bean is placed into fermentation tanks.

Step 3

Step 3:

The green coffee is then washed, dried in the sun, sorted, and shipped to countries around the world.

Step 4

Step 4:

Coffee roasters, like our friends at Elysian, roast the green coffee in 30 pound batches for 10 to 12 minutes.

Step 5:

After roasting, the coffee bean is cooled and then hand packed for retail.

How we brew

how we brew pour


2 cups = 30g coffee beans X 480g of water
4 cups = 60g coffee beans X 960g of water
6 cups = 90g coffee beans X 1,440g of water

how we brew grinder


Break out the ol' coffee grinder, put on some R&B and get to grind'n. When it's about as coarse as table salt, it's ready for your French Press or coffee maker.

how we brew press


It’s time to heat things up. Slowly pour boiling water over the coffee grounds in the French Press for about one minute, stir, and plunge. If a French Press isn’t your thing, add your water to a coffee maker and press start.

And if you’re looking to spice things up this holiday….

Hustle Fuel

READY IN: 15mins

It wouldn’t be the holidays at Pound & Grain if we didn’t have some spiced (ahem - spiked) coffee. Hustle Fuel is a great way to enjoy our custom 404 beans.

Here’s what you need

3/4 cup
chilled whipping cream
1 cup
ground 404 coffee
2 tsp
ground cinnamon
1 1/2 tbsp
powdered sugar
5 tsp
ground cardamom
1 tsp
ground nutmeg
1 tbsp
1 tbsp
7 cups

How to make P&G Hustle Fuel

You know what the internet needs more of? Cooking videos! Check out our Binging with Babish-inspired recipe video and let's make some Hustle Fuel.


  • Grab your electric mixer, because this is where the fun begins. Beat the whipping cream in a large bowl to soft peaks. Add powdered sugar and brandy to the whipping cream and beat to peaks.
  • Now it's time for the best part - the 404 coffee! Place ground coffee, cardamom, sugar, cinnamon, and nutmeg in a coffee filter in your coffee maker and stir the mixture.
  • Almost done! Add water to the coffee maker and brew.
  • Lastly, pour the coffee into a cup and add a dollop of the jacked-up whipped cream and enjoy!

404 coffee is getting ready to hit the road, and the skies, to make its journey to you!